Leslie McLellan is Director of Marketing and Tourism at Lake Arrowhead, CA. She is also a partner at All Things Social Online, a social media marketing agency. A marketing expert with nearly three decades’ worth of experience, she successfully promoted Lake Arrowhead events, starting in 2009, using only social media. Her blog details ways to successfully market events on a small, or even nonexistent, budget–and so did her presentation at BlogWorld 2011!